Elshopo’s contribution to Veduta on the market: Serigraphies on pancakes.
The program “Veduta” (about this word) takes place for the second time in the scope of the Lyon Biennale. It consists in events such as artists residences, concerts, lectures (etc) happening in special spots of the public space: a market, a swimming pool (etc)
In the 2007 statement, (seek in the left column: “Biennale related events”>”Veduta”), this special section of the biennale was introduced as a “system of research and experimentation”, “an anthropological scrutiny of Contemporary Art within a global history of visual production”. The aim was quite clear: apart from the international show, this series of events in the city would promote a ‘local’ scene and reach the inhabitants of the city – who would not spontaneously visit the devoted spaces of the show.
In the description text of the 2009 edition, the project is described as a coherent part of the biennale, considering its theoretical basis. Veduta was even conceived in five categories, “making, eating, inhabiting, talking about and thinking about… contemporary art”, reminders of Michel de Certeau’s Practice of Everyday Life (forming, together with Guy Debord’s Society of the Spectacle, the portemanteau title of the whole show, “The Spectacle of the Everyday”).
Eventually, in the curator’s interview, Hou Hanru would assume Veduta is one of the five other ‘pillars’ of the biennale called “Living together”, “Another World is possible”, “The Magic of Things or the Reinvention of the Everyday”, “Celebrating the drift”. “Close in spirit to the last-mentioned [pillar, "Another World is Possible"] is the project called Veduta, which stands the usual art situation on its head. Instead of bringing the public to the works of art, it brings the works to the public, and does so in neighbourhoods undergoing urban regeneration. Veduta is the Biennial on your doorstep: with brand new contemporary art experiences we’re trying to set up a dialogue so people can talk about art – or simply just look at it”, Hou Hanru says.
In 1949, Arnhem city, close to Amsterdam, was the first municipality in Europe to host an open-air exhibition, originally planned as an outdoor triennial of European sculpture. In 1971, at the occasion of the VIth Sonsbeek International Sculpture Exhibition, “Sonsbeek buiten de perken” (Beyond the Bounds), directed by Wim Beeren, Jef Cornelis realized a film for television that would end up with a critical word from Daniel Buren about the notion of art in public spaces: “You do not leave the cultural or artistic arena when you exhibit out on the streets or in the fields, he said. [...] Buren also pointed out that art that was presented on the street or in a field was much more ‘aggressive’, because people came into contact with it when they hadn’t asked for it.” (p.18 of the transcripton of an “Interview with Jef Cornelis on his film for television, Sonsbeek buiten de perken, 1971, and other films on major art events”).
Back on Veduta:
The collective Pied la Biche is pleased to invite you to
THE GREAT THREE SIDED FOOTBALL TOURNAMENT
Stadium Laurent Gérin, Vénissieux (France), on oct. 31, from 2pm to 8pm.
The rules were invented by Asger Jorn in the 60s. This game should upset, according to Jorn, the established rules of the football bipolar clash.
Seven football teams, from the region amateur championship of Lyon, will be opposed during games confronting three teams on a hexagonal field prepared on purpose. (from the artists’ statement)
Pied-La-Biche inscribed this kind of invitations for artistic interventions in public spaces in the core of their practice and joyfully play with notions such as ‘popular culture’ (scopitones) or their citizen activity (ecological issues). Here, they use the device of inviting an audience to come to a stadium in order to watch a show, taking the form of a sport game, the battle being allegedly turned into a collaboration by adding a team.
The first issue pointed by Buren in 1971 does not exist the same way in the nowadays large scale exhibitions and it seems that the operation “Veduta” will not bring in the city any forms of art that could be seen as ‘agressive’ (however, I once saw a passer-by strongly pushing away someone who approched her for a “free hug“). Though, Buren’s second objection on the correlation between exhibiting art in public spaces and art “leaving the cultural or artistic arena” became more and more prevalent.
Per C.G.






Romain Gibert, Sans titre (vendeur de tableaux), photographie, 20×30, 2009.
Romain Gibert, Sans titre (Palais 2), photographie, 20×30, 2009.
Romain Gibert, Sans titre (Vendeur de roses), photographie, 20×30, 2009.







